From Zero to Sixty: How People’s Action Institute and People’s Action Built a Strong Individual Giving Program
Type: Team Building,Fundraising Culture & Sustainability
Price: $3.00
 
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By Mary Grace Wolf, Gaby Wagener-Sobrero & Arturo Clark. From the Nov-Dec 2017 GFJ, v36, n6. When People’s Action Institute and People’s Action set out to develop their individual donor program, they soon realized their contributor list was small and outdated. Learn how they grew their base of supporters through various strategies—expanding their grassroots fundraising income by leaps and bounds.

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