Data, Donor Retention, and the Secret to Fundraising Success
Type: Trends in Fundraising & Nonprofit Sector
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by Heather Yandow. From the Nov-Dec 2016 GFJ, v35 n6. Heather Yandow surveyed 119 small nonprofits with revenues under $2 million to identify our fundraising strengths and challenges. Here’s what she found.

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