How Donors Decide: Lessons From a Year of Exploring Donor Attitudes on Long Island
Type: Communications & Donor Relations
Price: $3.00
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by Tamara Murray & Amy Simon. From the Sep-Oct 2016 Grassroots Fundraising Journal, v35 n5. After a year of working with mystery donors and focus groups on Long Island, Tamara Murray of Wonder: Strategies for Good and Amy Simon of Goodwin Simon Strategic Research, share valuable insights into what makes donors tick.


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