Surveys and Segments: Building Your Major Donor Strategy
Type: Major Gifts
Price: $3.00
Product Information:

from the Jan-Feb 2016  Grassroots Fundraising Journal, v35 n1. When Jack Hui Litster first started as Inter Pares’ major gift fundraiser, he was overwhelmed by the size of the donor list. Learn how he and his colleagues used surveys and segmenting to deepen relationships and increase revenue for their organization.

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