Top Five Fundraising Appeal Mistakes & How to Avoid Them
Type: Online Fundraising
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by Heather Buchheim. From the July-August 2013 Grassroots Fundraising Journal, v32, n4. How long should your subject line be? How can you really connect with your readers? Heather Buchheim of Watershed Online Advocacy & Fundraising answers these questions and more to help you avoid the most common mistakes made in email appeals.

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