The Quest to Understand Your Donors: A New Approach to Evaluation
Type: Budgeting, Planning & Evaluation
Price: $3.00
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From the November/December 2012 Grassroots Fundraising Journal, v31 n6. 4 pages. By Miguel Gavaldón. We often think of evaluating our fundraising efforts as numbers—how much did we raise, how many people gave, and so on. Miguel Gavaldón shows us a new way to do fundraising evaluation that focuses on finding out and learning from your donors’ motivations.

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