The Peloton Project: How the Lance Armstrong Foundation Builds a Broad Base of Individual Donors
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By Mike Kelly. From the Grassroots Fundraising Journal, Volume 24, Number 6. Printer-friendly single article PDF download. 3 pages. The Lance Armstrong Foundation has successfully raised $5.6 million for its work on behalf of cancer survivors through a pledge-raising project that recruits cyclists to solicit contributions from people they know. Mike Kelly tells us how it works.

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