A Reluctant Fundraiser Rises to the Challenge.
Type: Personal Experiences
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By Rona Fernandez. From the Grassroots Fundraising Journal, Volume 24, Number 6. Printer-friendly single article PDF download. 2 pages. A social worker-turned-executive director at an agency serving Asian and Asian-American seniors tells Rona Fernandez how he came to embrace grassroots fundraising. He talks about cultural dynamics that contributed to his resistance to asking directly for large gifts and what enabled him to be successful in building individual donor support for his agency.

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