Turning E-Mail Subscribers into Donors
Type: Direct Mail
Price: $3.00
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by Katie Schuessler. From the Grassroots Fundraising Journal, Volume 28, Number 3. Printer-friendly single article PDF download. 1 page. Once in the Internet waters, you may be able to increase your fundraising success, as the Northwest Coalition for Alternatives to Pesticides did, by merging the new and the old: using direct mail to garner donations from your e-mail list.

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