Direct Mail: Down but Not Out
Type: Direct Mail
Price: $3.00
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By Amy O'Connor. From the Grassroots Fundraising Journal, Volume 29, Number 2. Printer-friendly single article PDF download. 3 pages. Contrary to popular belief, direct mail is still an efficient and effective way to acquire new members. One key ingredient is a good list. Oâ??Connor shares how to find the best lists and use them to get the greatest return.

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