The Visual Message -- Part 1 from Looking Good: Developing Effective Written Materials
Type: Communications & Donor Relations
Price: $3.00
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By Nancy Adess. From the Grassroots Fundraising Journal, Volume 20, Number 2. Printer-friendly single article PDF download. 3 pages. Years ago, Marshall McLuhan wrote that the medium is the message. For so many nonprofits, their important work is buried in poorly written and poorly designed materials. The Journal's Senior Editor shares her wisdom and experience on how to create materials that convey the message.

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