How's the Program Working? Using Benchmarks to Evaluate Your Performance Online
Type: Budgeting, Planning & Evaluation
Price: $3.00
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by Nzinga Koné-Miller. From the Grassroots Fundraising Journal, Volume 30, Number 1. Printer-friendly single article PDF download. 2 pages. Industry benchmarks that reveal how well online fundraising programs do are useful, but not as useful as collecting some simple data from your own program and comparing it over time. Nzinga Koné-Miller tells what information to collect and how to use it.

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